OP is getting kind of old, but this is an interesting question.
QUOTE (BlingKing @ Feb 21 2012, 03:39 PM)
1/100 conversion rate may not be bad at all. It just depends on the quality of traffic that you are driving.
That's basically my thought... 4 people in 84 is like what, almost 5%... that's not bad at all if you're getting your signups from outside the forum somewhere. Forum signups convert a lot higher of course as people have come through project payday and are already 'sold' on the idea.
QUOTE (meziane67 @ Feb 22 2012, 02:10 PM)
well I guess once the people sign up, they realize they have to do the offer which cost them money...
Of course doing an offer is a huge barrier for obvious reasons, but my experience is if you can get a new person to do a 1 offer site that has a free offer they can do, (znz one is perfect), then that barrier is at least lowered a little, enough to get better conversions.
I also work primarily with referrals from outside the forums and damn it all to hell I get a lot of them from craigslist (so sue me, turn me into site admins, god or whomever else
), anyway, you have to 'work' these referrals to get them to convert better, you can't just expect them to sign up and follow through or ask for help on their own
You kind of have to coax them along... hand holding basically.
I send them regular emails showing payment proofs and give them my personal phone number. Being able to monitor when they sign up and calling right when they are looking at the offer helps A LOT! (I use a script for monitoring) If you can't call them right then, call them as soon as possible. A lot of people feel better when they hear a human voice.
You sometimes have to field their objections... usually it's "it costs money" (it doesn't) or "my identity or cc number will be compromised" (I always reply with the BBB listing for whatever offer they are interested in, as well as offer assurance from my personal experience in doing offers and referring others to them that it's quite safe).
I'll bet if you weren't doing this and you start, you'll see that 5% go up to about 10% which is quite respectable